Posts from the ‘Uncategorized’ Category

the making of “summer whites”

Cam and I love wine.  A favourite vacation of ours before having kids was meandering through BC’s Okanagan each summer trying out the new wineries and haunting our favourites. Even after we had Matt, we took a couple of trips with wine top on the agenda (including through Italy enjoying Montepulcianos, Super Tuscans and Trebbianos amung others that were new to us). Here is a picture of Matt with a random lovely winery staffer at one of our favorite wineries in Italy – Poggio Antico … and then one of him right after he got his treat for the day – nothing like a gelato fix for a nine-month old 😉

It’s amazing though, what three kids did to our wine appreciation … we are now connoisseurs of the 11pm brand – you know the type right? We barely get through the day, enjoy the kids, dinner and play – often not having wine for fear of falling asleep because we’re so tired – and then after everyone is asleep and  we are both caught up on work we head to the hot tub or the fire place and open a bottle of wine.   Bliss.

We used to have a party every summer called summer whites – it was our untrained way of grabbing some friends and having a party around blind white wine tasting.  It was a blast.  People wore white. Wine was white. Music was good.  And the best part were the people – an amazing group of friends. Lack of time and shifting priorities had the ‘whites’ on the back burner for a couple of years but we’re bringing it back this summer.  We had a little ‘pre’ summer whites earlier this summer – tasting some of what beautiful BC has to offer and are looking forward to signing off summer with some great friends old and new.

For this event I started with the wine, and a budget.  Decided to get a good assortment of white wine from around the world and kept the varietals relatively similar … so for this time it meant nothing super sweet, and nothing super dry (think sauvignon blanc to pinot grigio).  I visited our local wine expert at Everything Wine (warning : it’s a candy shop for wine lovers!) and together we picked 6 wines to taste in a good range from the “old world” (France, Italy, Spain) to newer world (Australia, New Zealand, California, BC)  We ranged between $13/bottle to a high of $36/bottle.   We chose an order and I snapped a pic with my phone so that I’d remember it later!

I put together tasting sheets, and had a little fun visiting my pals at Home Depot earlier this week – with some particle board and close pegs I’m making my own clip boards.  I put together one sheet with the wine types, regions and costs in case people wanted to go out and get a bottle they really liked later.  Then looked through some cookbooks for appetizers that would pair well with each of the wines.  I’ll put together a cheese plate to compliment the wines, and some sweet treats for the end of the night, and have water out throughout the night as well.  I’ll post more on the wines and food we chose after the night.

So … now we just need the rain to hold off (so that we can enjoy one last summer evening under the stars), my second set of meringues not to crumble (first set are a sad mess on the counter), and our kids to sleep through (umm…yeah).

making the most of it

I don’t know if I’m just older and so I notice it more, but it seems it happens too often, now: Losing opportunities.  Working so hard at working hard that we miss the moments in the day that make it all worthwhile.  And sometimes we’re lucky enough to be reminded that we need to stop.  And breath.  And smile.  And just enjoy this moment… because we had a scare, or just hung on to something by a nail, or got an amazing new chance. It’s in those moments that I close my eyes and say a quiet ‘thank you – i’ll do better’.  And I do… until I forget to.

The next time it happens I’m frustrated with myself that it takes another catch of my breath or heart stopping quick scare to remind me.  It seems as kids we are better at making the most of it – sitting there on the grass and then just reaching out and hugging (head-locking) someone, dancing to a random beat without caring what people think, smiling at the wind…At what point as an adult do you ‘un’learn enough to just let go and make the most of every moment?  I’m lucky – so very blessed.  And I want to feel that every day instead of the stress, doubt, guilt, and worry that creep in and waste my time.

All  too often we hear or read or see those around us who aren’t that lucky – the ones that shouldn’t have anything bad happen to them in life – and somehow it still does – and those are the moments when I catch my breath and think. shit. i need to make the most of this.  It’s in those moments when the reality of this thin little tight rope of life hits home.  When the stories of loss or disease or inhumanity aren’t about someone who we’ve never met, or who we’ve seen on tv – but of a friend, a neighbour, a colleague, a relative – it hits home.  This life we have is very real.  It’s amazing and wonderful and hard and painful and joy-filled and challenging.  And fragile. So fragile.

It’s not the shifting of the pieces that matters most it seems – because all of the pieces will always be there.  It’s what we chose to make of those pieces.  There will always be cause for sadness and uncertainty, there will always be opportunities to feel  jealously and self-pity, we can’t omit those ‘things’ from happening in our life – but there will also always be a reason to feel hope, a bit of joy, and even a bit of unbridled happiness.  It’s the perspective we choose to take in the moments of our life that shapes what we’ll remember. And how we’ll be remembered.

If you’re still reading this, you might be thinking of a story that happened to you, or a person in your life that reminds you to make the most of every day.  I hope you are. I know I am.  And for some, their audacity to not succumb to a prognosis or a setback is etched in our mind and heart.  Facing every moment with the openness to see it for what it could be, rather than what you fear it will be – that is true strength.  That is inspiring beyond words.

I hope with every part of my being that each smile, each choice to make the most of a funny mishap or lingering minute brings me closer to finding the way to let it all go – and just make the most of life.  Because it really is an incredible gift.

L&C you’ve inspired this one tonight – you blow me away with your choice to face every new day with a smile, hope and a prayer.  You have a huge cheering squad. xo

a good story

I promised this post a long time ago and never delivered. To be honest, it was because I was a little afraid to write this.  I went to an amazing conference back in May called C2MTL (terrible website – awesome conference).  The forum brought together thousands of people in an Indy-style conference where commerce meets creativity.  There were a lot of big names and big companies … but it was Alex from Google that blew me away.  Why?  Because he told me a story I didn’t expect to hear.

Alex Cuthbert is a product designer at Google.   Google Glass was featured at the conference – so I thought his session would be all about the v.cool new product.  I was wrong.  Alex talked about storytelling.  He gave wonderful examples, practical tips, and really good advice about how to tell a really good story.  And the whole thing just happened to feature Google Glass.

We are operating, Cutherbert argues, in the Gen “C” time:  content creation + connecting community.  Connecting people with an actual experience that they can engage with is the way to evoke action from us.  The work those of us in marketing and communications have been focusing on for years in ‘user experience’ needs to much more closely aligned with actual design of content.  It makes sense.  And so one has to ask – why are we not already doing this more?

In order to engage us – you & me – the people who are today’s audience regardless of age/ethnicity/socio-level – you need to not only tell us a story – you need to pull us in so that we feel we are a participant in that story.  Alex showed us a video I hadn’t seen before to illustrate this point beautifully, I’ve shared it below.  When we are a part of the story it becomes powerful, transformational, and very real. With only 55% of the newly democratic Tunesia turning out to vote- there was a pressing need to turn apathy into action and get people to vote so that the democracy wouldn’t be squandered.  Check this out:

We all have so much stimuli bombarding us that traditional means of trying to get our attention simply don’t work.  Don’t tell me a story about your product or your object or your service.  Show me the experience your product creates, the reality it enables, and make it accessible so that I can feel like I’m a part of it.  But how do you achieve this?  By not always showing a character, by instead showing a point of view or the experience and by letting me  put myself in it (as Google Glass did here).

Stories have always had three basic parts: a beginning, a middle, and an end – and a good story takes you on a journey.  Nothing has changed there.  Today’s best activists and advertisers tell a story that sucks us in to a plot, grabs a hold of our heart or our stomach or our brain, and is about the experience instead of the product itself.  Coke has many brilliant ads that tell global stories – pulling you in to the conflict or drama and driving to a root cause – ultimately putting a smile on your face within a few short minutes – the beverage they sell just happens to be enabling the story being told. Like them or not, they are effective…   This is one of my favorites

Google also does a great job of telling a story based in India – and pulling you in to the pain, history, anguish, anticipation and joy – in as authentic a way as any organization can…their product is secondary to the experience you are invited to be a part of.

This conference was fantastic.  It was small enough that you felt like you were getting inside information from incredibly smart and successful people.  It was engaging enough that even a late night or three didn’t stop me from trekking down for the 8am start each morning.  Most of all though, I loved being a part of the creativity.  Alex’s small ‘garage’ talk on storytelling had about 80 of us hanging on his every word.  I felt like I had won a jackpot.  The best part of his workshop were the insightful pieces we gleaned when he opened up the floor and allowed us to be engaged in the story as it unfolded.

Storytelling is a way to connect, a way to spark action or a movement, a way to collaborate and brainstorm, a way to express, and a way to learn.  By understanding the needs of your audience first (who are they? what do they need? why? what do they value?) you gain the insight to not just tell a story – but to engage a person in a conversation.  That is very exciting to me.

Hope you liked this as much as I did … and big thanks to Alex – have a great long weekend!